Admin; As Marijuana products fly off the shelf creating gobs of tax money, and profit… advertising wants a piece of the action as well.
Advertising Marijuana Part I: Medicine Heals The Ailing Press
8 Sep, 2014
Wherever medical marijuana has taken root, officially speaking, ads for the plant have been bringing new life to newspapers.1 The Colorado Springs Independent (CSI) has recently put out a 48-page medical marijuana ad supplement, featuring retailers like “Mile High Mikes,” “Happy Buddha,” and “Healthy Connections.” Village Voice Media now issues two advertising supplements: the “Chronic-le” in Denver, and “The Rolling Paper” in San Francisco and Orange County. The Denver Post is doing well. So are others. The new ads are not restricted to marijuana. There are spin-off advertisments for tax and business lawyers, builders, real estate agents, and security services. CBS has called the phenomenon a new “cash crop” for the press. No kidding. Each full-page ad costs $1,100. The CSI has recently hired a new full time reporter and promoted three part-time reporters to full-time positions. They’ve also hired a dedicated marijuana reporter. This may turn out to be more than a cash crop. It may become a renaissance.